STRATEGI COMMUNITY RELATIONS POLRES METRO DEPOK DALAM MENUMBUHKAN KEPERCAYAAN PUBLIK: STUDI KASUS NGOPI BARENG KAMTIBMAS DAN JUMAT KELILING

Abstract

Abstrak

Kepercayaan publik terhadap Kepolisian Negara Republik Indonesia mengalami penurunan tajam pasca peristiwa kekerasan aparat pada akhir Agustus 2025, namun wilayah hukum Polres Metro Depok tetap menunjukkan situasi yang kondusif. Penelitian ini bertujuan menganalisis strategi community relations Divisi Humas Polres Metro Depok yang berkontribusi terhadap kepercayaan publik dan reputasi institusi melalui program Ngopi Bareng Kamtibmas dan Jumat Keliling, serta mengidentifikasi faktor pendukung dan penghambatnya. Penelitian menggunakan pendekatan kualitatif dengan desain studi kasus, ditopang konsep Public Relations dan Community Relations dari Cutlip, Center, dan Broom, teori keadilan prosedural Tyler serta Sunshine dan Tyler, teori reputasi Fombrun, dan empat dimensi reputasi organisasi publik Meirinhos dkk. Data dikumpulkan melalui wawancara mendalam dengan tiga belas narasumber, observasi lapangan, dan studi dokumentasi, kemudian dianalisis dengan model interaktif Miles, Huberman, dan Saldana serta diuji keabsahannya melalui triangulasi sumber dan teknik. Hasil penelitian menemukan enam strategi yang saling mengunci, yaitu komunikasi dua arah, pendekatan informal dan kesetaraan, kolaborasi lintas fungsi, pelibatan tokoh masyarakat dan modal sosial, tindak lanjut aspirasi secara nyata, serta konsistensi kehadiran jangka panjang, dengan peran pengemudi ojek daring sebagai jembatan informasi komunitas menjadi temuan yang menonjol. Keenam strategi tersebut secara konsisten memenuhi empat dimensi reputasi organisasi. Penelitian ini menyimpulkan bahwa efektivitas community relations bersifat parsial dan bergantung pada interaksi langsung, sehingga memerlukan penguatan kelembagaan agar berkelanjutan.

Abstract

Public trust in the Indonesian National Police declined sharply following an incident of police violence in late August 2025; however, the jurisdiction of the Depok Metro Police (Polres Metro Depok) remained relatively stable and conducive. This study analyzes the community relations strategies of the Depok Metro Police Public Relations Division that contribute to public trust and institutional reputation through the Ngopi Bareng Kamtibmas (Coffee with the Police for Public Order) and Jumat Keliling (Friday Outreach) programs, and identifies the supporting and inhibiting factors involved. A qualitative case study approach was adopted, grounded in the Public Relations and Community Relations concepts of Cutlip, Center, and Broom; Tyler's procedural justice theory alongside Sunshine and Tyler's trust framework; Fombrun's reputation theory; and the four dimensions of public organization reputation proposed by Meirinhos et al. Data were collected through in-depth interviews with thirteen informants, field observations, and document analysis, then analyzed using the Miles, Huberman, and Saldana interactive model and validated through triangulation. The findings reveal six interlocking strategies: two-way communication, an informal and egalitarian approach, cross-functional collaboration, engagement with community leaders and social capital, tangible follow-up on aspirations, and consistent long-term presence, with online motorcycle taxi drivers acting as a community information bridge emerging as a notable finding. These strategies consistently fulfill the four dimensions of organizational reputation. The study concludes that community relations effectiveness is partial and dependent on direct interaction, indicating a continued need for institutional strengthening to sustain public trust.