Pudjiastuti, W. and Qasthari, Q. 2024. How the Digital Endorsement Campaign Affects Student’s Attitude towards a Cinema Theater Brand: The Case of #JajanAsyikXXI on Instagram. Jobmark: Journal of Branding and Marketing Communication. 6, 1 (Jul. 2024), 37–51. DOI:https://doi.org/10.36782/jobmark.v2i1.55.