Adriansyah, W. ., Tito, F. A. ., Kurniawati, I., Afriadi, M., Nuria, N. S., Wulandari, R., & Elda, S. W. (2024). The Conditional Branded Content Analysis of Zara Campaign ‘The Jacket’. Jobmark: Journal of Branding and Marketing Communication, 5(2), 57–69. https://doi.org/10.36782/jobmark.v5i2.300