BAHRI, Saipul. AIDMA Model Analysis on Brand Activation and Engagement Program: The Case of Mad For Makeup BT21 Edition. Jobmark: Journal of Branding and Marketing Communication, [S. l.], v. 4, n. 2, p. 119–131, 2023. DOI: 10.36782/jobmark.v4i2.281. Disponível em: https://ojs.bakrie.ac.id/index.php/JOBMARK/article/view/281. Acesso em: 12 oct. 2025.