CALISTA, Amadea Giovanni; SIMANJUNTAK, Irene Oinike; SAFITRI, Meliani Nurul. AKIELS Model Analysis of the Local Perfume Brand HMNS in Building Loyalty Through Digital Communication. Jobmark: Journal of Branding and Marketing Communication, [S. l.], v. 6, n. 2, p. 64–80, 2025. DOI: 10.36782/jobmark.v6i2.397. Disponível em: https://ojs.bakrie.ac.id/index.php/JOBMARK/article/view/397. Acesso em: 13 sep. 2025.