WIDYANINGRUM, Ancilla Ribka; NOER, Mochammad Kresna. Branding Strategy for Building Mayora’s Brand Equity in the Vietnamese Market. Jobmark: Journal of Branding and Marketing Communication, [S. l.], v. 8, n. 1, p. 1–13, 2026. DOI: 10.36782/jobmark.v8i1.398. Disponível em: https://ojs.bakrie.ac.id/index.php/JOBMARK/article/view/398. Acesso em: 2 nov. 2026.