PUTRI, Vega Ismaryani; ANGGRAINI, Indri; MOUNTINA, Natasya Sarah. Creative Brand Publicity in Outdoor Advertising: An Analysis of Gojek Billboard Using CBP Theory. Jobmark: Journal of Branding and Marketing Communication, [S. l.], v. 4, n. 2, p. 140–158, 2023. DOI: 10.36782/jobmark.v4i2.401. Disponível em: https://ojs.bakrie.ac.id/index.php/JOBMARK/article/view/401. Acesso em: 16 may. 2026.