PUTRI , Savira Nurindra; SYARIFA, Nabila; HADINUGROHO, Farid. Blooper and Popular: Creative Brand Publicity Strategy of Head & Shoulders. Jobmark: Journal of Branding and Marketing Communication, [S. l.], v. 7, n. 1, p. 54–64, 2025. DOI: 10.36782/jobmark.v7i1.404. Disponível em: https://ojs.bakrie.ac.id/index.php/JOBMARK/article/view/404. Acesso em: 13 apr. 2026.