BIOLDY, Ersal. Beyond the Chat: An Appsnographic Investigation of UX, BX, and CX in MSME Brands Using ChatGPT. Jobmark: Journal of Branding and Marketing Communication, [S. l.], v. 7, n. 2, p. 89–100, 2026. DOI: 10.36782/jobmark.v7i2.443. Disponível em: https://ojs.bakrie.ac.id/index.php/JOBMARK/article/view/443. Acesso em: 16 may. 2026.