Reza Irfan Pambudi (2022) “Brand Ambassador and Customer Engagement of e-Commerce Brand TV Show: The Use of NCT U and NCT 127 for Tokopedia Campaign ‘Waktu Indonesia Belanja’”, Jobmark: Journal of Branding and Marketing Communication, 3(2), pp. 124-143. doi: 10.36782/jobmark.v3i2.132.