Safira, Btari Anya, and Muhammad Badaruddin. “Consuming Korea: Global Branding and Soft Diplomacy from the Lens of K-Drama Cyber Travelers”. Jobmark: Journal of Branding and Marketing Communication, vol. 6, no. 1, July 2024, pp. 13-27, doi:10.36782/jobmark.v1i1.69.