Qasthari, Q., and W. Pudjiastuti. “How the Digital Endorsement Campaign Affects Student’s Attitude towards a Cinema Theater Brand: The Case of #JajanAsyikXXI on Instagram”. Jobmark: Journal of Branding and Marketing Communication, Vol. 2, no. 1, July 2020, pp. 9-23, doi:10.36782/jobmark.v2i1.55.