Calista, Amadea Giovanni, Irene Oinike Simanjuntak, and Meliani Nurul Safitri. “AKIELS Model Analysis of the Local Perfume Brand HMNS in Building Loyalty Through Digital Communication”. Jobmark: Journal of Branding and Marketing Communication 6, no. 2 (January 23, 2025): 64–80. Accessed September 13, 2025. https://ojs.bakrie.ac.id/index.php/JOBMARK/article/view/397.