About the Journal

Jobmark: Journal of Branding and Marketing Communication, published by Graduate School of Communication Science, Bakrie University (ISSN: 2715-0925), is an interdisciplinary journal that focus on branding, all aspects of marketing communications, brand management, brand communications, brand cultural studies, brand visual communications, critical branding, and all aspects of consumer behavior related to brand. Published biannually, Jobmark follows a rigorous double-blind review process, in which reviewers and authors do not know each other, to ensure the objectivity of the assessment. Jobmark Journal has three typical rubrics:

  • ORIGINAL ARTICLE (research paper or constructive conceptual paper)
  • BOOK REVIEW (review and criticism of the latest books)
  • INSIGHTS (reflective experiences and/or exclusive interviews with creators of the brand and marketing communication work)