Peran Cyber PR Memberantas Kekerasan Berbasis Gender Siber: Transformasi Sikap Generasi Z

Abstract

The work from home policy that commanded by government’s policy during Covid-19 pandemic requires people to look for new entertainment, especially from social media. The soaring use of social media has resulted in an increase in the number of cyber gender-based violence (KBGS). Catatan Tahunan Komnas Perempuan of 2021 (CATAHU 2021) declared that KBGS victims can be classified as Generation Z mostly. Komnas Perempuan carried out Cyber Public Relations (Cyber PR) activities to foster Generation Z understanding about KBGS phenomenon through their Instagram account, @komnasperempuan. The purpose of this study was to find out how Generation Z’s understanding about KBGS that observed by three behavior factors, there are affective, cognitive, and conative through @komnasperempuan Cyber PR activities during Covid-19 pandemic. This research used the behavior theory by Fishbein with case study research method. The results showed that @komnasperempuan Cyber PR activities related to the KBGS phenomenon during the Covid-19 pandemic was not good enough to foster Generation Z’s understanding of the case. @komnasperempuan's Instagram content related to KBGS has not been able to build cognitive, affective, and conative effects for Generation Z.