Self-Styling, Popular Culture, and the Construction of Global-Local Identity among Japanese Food Lovers in Purwokerto

  • Yusida Lusiana Jenderal Soedirman University
  • P. M. Laksono School of Media and Cultural Studies, Universitas Gadjah Mada
  • Tatang Hariri Faculty of Cultural Science, Universitas Gadjah Mada
Keywords: appropriation, homogenizing of culture, heterogenizing of culture, identity, food culture

Abstract

People are currently faced with the kaleidoscopic flux of dishes, that almost everyone encounters various foods from around the world, one of which is Japanese Food. The presence of Japanese food in Purwokerto City, Central Java is the consequence of the global power with its capability to produce thoughts and ideas, real or illusory, related to their products and all of which influence local values and cultures. This research studies the impacts of globalization as reflected in the formation of identity and lifestyle in connection with Japanese food consumption. The research’s objective is to study some powers the decision to consume Japanese food is based on from the perspective of popular culture’s influence. The research result shows that according to the participants, media and popular culture products contribute to the formation of layered identities. The globalization of Japanese food consumption culture does not produce cultural homogenization process, as one of many powers in the participants’ life, and media has encouraged heterogenization. Through the concept and practice of appropriation processes, Japanese food consumption has become part to communicate their cultural identity. The presence of Japanese food is one factor of the emergence of a new lifestyle, namely “Japanese lifestyling”, which is one lifestyle practiced by some people of Purwokerto which serves to enrich its consumers’ identity to be individuals who attempt to embrace the world through eating experience.

Author Biographies

Yusida Lusiana, Jenderal Soedirman University

Senior lecturer and Head of East Asian Language and Literature Departement at the Faculty of Humanities, Jenderal Soedirman University, Central Java, Indonesia. She played an active role in scientific associations such as ASPBJI (Asosiasi Studi Pendidikan Bahasa Jepang Indonesia/ Indonesian Japanese Education Association) and ASJI (Asosiasi Studi Jepang Indonesia/ Indonesian Japanese Studies Association). Her main area of interest is the study of food and eating from the cultural studies’ point of view. E-mail: [email protected]

P. M. Laksono, School of Media and Cultural Studies, Universitas Gadjah Mada

Professor of Anthropology at the Graduate School of Media and Cultural Studies, Universitas Gadjah Mada, Yogyakarta, Indonesia. E-mail: [email protected]

Tatang Hariri, Faculty of Cultural Science, Universitas Gadjah Mada

Senior lecturer and Head of Japanese Department at the Faculty of Cultural Sciences, Universitas Gadjah Mada, Yogyakarta, Indonesia. E-mail: [email protected]

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Published
2020-02-15
How to Cite
Lusiana, Y., Laksono, P. M., & Hariri, T. (2020). Self-Styling, Popular Culture, and the Construction of Global-Local Identity among Japanese Food Lovers in Purwokerto . I-Pop: International Journal of Indonesian Popular Culture and Communication, 1(1), 21-40. https://doi.org/10.36782/i-pop.v1i1.33