Branding Desa Sambimulyo sebagai Destinasi Wisata Kebun Jeruk
DOI:
https://doi.org/10.36782/ijsr.v7i01.265Keywords:
Banyuwangi Regency, Branding, Citrus Garden Tourism, Sambimulyo Village, Tourism DestinationAbstract
Sambimulyo Village is a village in Bangorejo Sub-district, Banyuwangi Regency that has the potential of citrus fruit farming which requires a branding program to form its identity as a tourist destination. This branding program is carried out by forming a visual identity, developing tourism activities, developing typical products, developing areas, and empowering human resources to regulate tourism regulations. The design of the branding program was carried out using a qualitative method with the 2013 Alina Wheeler model starting from determining the topic, researching problems, clarifying strategies through observation, interviews, questionnaires, and documentation. The results of this branding program design are implemented in identity design in the form of a logo, and GSM (Graphic Standard Manual) which is applied to promotional media in the form of banners, billboards, brochures, social media content, and websites. Development of tourist areas and activities supported by making signage designs, backdrops, regular tickets, festival tickets, and festival posters. Making typical products supported by menu book design, product packaging, merchandise. And empowering the surrounding community by socializing the branding program, providing training, and coordinating to manage tourism.
Downloads
References
Azzahra, H. M. (2011). Membangun Destination Branding Ekowisata Bawah Laut di Pulau Mahengetang, Kepulauan Sangihe, Sulawesi Utara Melalui Perancangan Sistem Identitas dan Aplikasinya [Skripsi, Universitas Negeri Malang]. Repositori Universitas Negeri Malang. Diakses dari: https://repository.um.ac.id/14074/
Badan Pusat Statistik. (2023, Juni 10). Produksi Jeruk Siam / Keprok Menurut Provinsi, Tahun 2015-2019. Badan Pusat Statistik. Diakses dari: https://www.bps.go.id/id/statistics-table/2/NjIjMg==/produksi-tanaman-buah-buahan.html
Endarto, O. & Martini, E. (2016). Pedoman Budi Daya Jeruk Sehat. Bogor: World Agroforestry Centre (ICRAF).
Fatimah, F. N. D. (2020). Teknik Analisis SWOT. Yogyakarta: Anak Hebat Indonesia.
Kurniasanti, S. A. (2019). Analisis Strategi Pengembangan Agrowisata (Studi Kasus Kampung Petani Buah Jeruk Siam di Kecamatan Bangorejo - Banyuwangi). Journal of Tourism and Creativity, 3(1), 1-12.
Moleong, L. J. (2006). Metodologi Penelitian Kualitatif. Bandung: PT Remaja Rosdakarya.
Pesona Sambimulyo. (2023, Februari 5). Profil Desa Sambimulyo Kecamatan Bangorejo Kabupaten Banyuwangi. Pesona Sambimulyo. Diakses dari: https://pesonasambimulyo.com/beritadesa/beritadesa.php?id_berita=50
Saad, A. R., Indrajati, S. B., Mariyanto, J., Alfiansyah, Waty, D. E., Saragih, E., Susetyanto, N., Yasin, M., & Sinambela, R. (2012). Pedoman Umum Agrowisata. Jakarta: Kementerian Pertanian Republik Indonesia.
Saifurrohman, D. (2019). Perancangan Logo dan Implementasinya Sebagai Upaya Pengangkatan Positioning Wisata Ranu Segaran Tiris Kabupaten Probolinggo [Skripsi Sarjana, Universitas Negeri Malang]. UPT Perpustakaan UM. Diakses dari: http://mulok.lib.um.ac.id/index.php?p=show_detail&id=95573
Sugiyono. (2007). Metodologi Penelitian Kualitatif. Bandung: Alfabeta.
Wahyuningtyas, D. A. (2017). Perancangan Strategi Visual “Jejamuran” Wisata Tulungrejo Sebagai Upaya Penguatan Positioning Desa Wisata [Skripsi Sarjana, Universitas Negeri Malang]. Repositori Universitas Negeri Malang. Diakses dari: https://repository.um.ac.id/14529/
Wesfix, T. (2017). Branding Itu Dipraktekin. Jakarta: PT. Gramedia Widiasarana Indonesia.
Wheeler, A. (2013). Designing Brand Identity. New Jersey: John Wiley & Sons, Inc.
Wirdayanti, A., Asri, A., Anggono, B. D., Hartoyo, D. R., Indarti, E., Gautama, H., S, H. E., Harefa, K., Minsia, M., Rumayar, M., Indrijatiningrum, M., Susanti, T., & Ariani, V. (2021). Pedoman Desa Wisata. Jakarta: Kementerian Koordinasi Bidang Kemaritiman dan Investasi.
Yoeti, O. (2006). Perencanaan dan Pengembangan Pariwisata. Jakarta: Pradnya Paramitha.
