Jobmark: Journal of Branding and Marketing Communication

Articles

• AKIELS Model Analysis of the Local Perfume Brand HMNS in Building Loyalty Through Digital Communication

  Amadea Giovanni Calista, Irene Oinike Simanjuntak, Meliani Nurul Safitri

  64-80

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• The Narrative Strategy of MS Glow for Men in Campaigning the (Un- to) Glowing Men on YouTube

  Atiek Puji Lestari, Hendra Agustian, Annisa Laila Alvi Syahri, Andyka Pratiwi4, Elsa EMaghfira

  81-96

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• Brandmorphosis Analysis of Teh Botol Sosro

  Asri Annisa Nasution , Eli Sulihtyaningrum , Rahma Dita Dewayani

  97-114

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• Creative Brand Publicity of Ramayana 'Mom in Rice Cooker'

  Frisky Freny Matahari, Amir Machmud, Muhammad Umar Al Faruqi

  115-129

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• The Gojek Way An Instrumental Branded Content Analysis of #PastiAdaJalan Campaign

  Amienah Atthahirah, Gerry Maulana , M Irsyad Jamin , Rexy Fajrin Ismail, Sekar Anugrah Resky , Wiyanie Putri

  130-137

  • PDF (Id)