Author Guidelines

Author Guidelines


Word Count

  • Articles must be a minimum of 5,000 words to a maximum of 8,000 words (for original research and conceptual paper), 1,500 to 3,000 words (for book and brand review article), and more than 1,500 words (for insights article), excluding the abstract, references, appendix, figure captions, and tables
  • Article submissions should include an updated abstract (250-300 words) and 5 (five) keywords.


Structure and Nomenclature

For Research Paper

  • Abstract (250-300 words)
  • Keywords (5 keywords)
  • Introduction (1000-3000 words)
  • Method (300-700 words) 
  • Findings and Discussion (4000-4500 words)
  • Conclusion (300-400 words)
  • References (the 7th APA Style, minimum 20 references)

For Conceptual Paper and Review/Insights Article

  • Abstract (250-300 words)
  • Keywords (5 keywords)
  • Introduction 
  • Sub-titles related to the topic discussed and the concept/theory proposed 
  • Conclusion 
  • References (the 7th APA Style)


Content Guidelines

  • Abstract (straight to the point, mentions the background of the issue [optional] in two sentences, the purpose of the article/study, the method/approach used, the essential and insightful results/findings, and implications)
  • Keywords (use only the essential and significant keywords, not repeat the title, and max. three words per keyword)
  • Introduction (Pendahuluan)
    • Presents at least three ideas, namely the background to why the issue or topic is examined in this article, the difference between this study and the previous relevant studies (theoretical background), and the specific objective of the study. The authors must clearly state this objective and answer it in conclusion.
    • Including a Brief description of the issue, a review of previous research from at least 10 (ten) journal articles, relevant theories/concepts [if necessary], research objectives/research questions [RQ]
  • Method (Metode)
    • Comprises a description of the methodological approach or perspective used, research steps, data collection methods, selection procedures of informants/ participants, sampling (respondents/ texts), and data analysis methods. The authors can also add a description of the location and time context.
    • Including methodological approach [be specific, e.g., ethnography, phenomenology, case study, reception study, explanatory/exploratory survey, experimental study, etc., and NOT mentioning Qualitative/Quantitative method, because it is not a method! And provide reasons why choosing the method/approach], data collection techniques, objects, and materials (for textual and contextual research], subject/informants (for qualitative perceptual research), population, sampling, and measurement (for quantitative research), research steps
  • Findings and Discussion (Hasil dan Pembahasan)
    • Shows the data categorization and coding (for qualitative research) and data analysis and hypothesis testing (for quantitative research). Authors can display data or findings with tables, figures, or graphs with proportional interpretation. Discussion must include: the author's arguments and reflections related to the data and data context, comparison/dialogue of data with previous research, and relevant theories (whether appropriate or not following findings or results of the data analysis) to support arguments, interpretations, and the author's reflection.
    • Including data presentation briefly and simply, data analysis, Discussion of analysis results, comparison of findings [it is mandatory!] with at least ten previous studies from journal articles or relevant theories/concepts or/and secondary data from media articles
  • Conclusion (Simpulan)
    • As the answer to the research/study objectives, the conclusion must be written concisely, including 1) emphasis (highlight) on the main and essential findings (for empirical research articles) or main and important thoughts (for conceptual study articles), directly (not wordy), meaningfully, and insightfully, 2) the implications (theoretical and practical), and, 3) suggestions for subsequent research.
    • It should be to the point, answering the RQ or research objectives, pointing out the findings' importance and uniqueness/newness, and implications for future research and professional/sociocultural practices.
  • References (Daftar Pustaka)
    • Adapts the 7th APA referencing style (preferred to use Mendeley, Zotero, or other referencing tools)
    • Prioritize primary and most recent reference sources (maximum of 10 years back).
    • Min. 20 reference sources –it is mandatory!
    • All sources cited in the text must be written in the reference list and vice versa.
    • Arranged in an alphabetic format


Technical Requirements

  • Use font Gillsans regular 12pt with double space
  • Left and top margin 4cm, right and bottom 3cm
  • Paper size A4

For details, please consult the technical guidelines on the article template.



In the initial submission, please pay attention to the following essential things so as not to get an initial rejection.


  • Initial submissions should omit all author-identifying material for anonymous peer review.
  • Submissions must not appear on any publicly visible website to avoid compromising the validity of an anonymous review.
  • If your article submission is publicly visible on any website, please remove the content before uploading your submission.


  • We only accept text files or files in .doc or .docx format (such as from Microsoft Word or Open Office).
  • We do not accept PDF files.


  • Concurrent submissions are not accepted. It means submitting the same manuscript to more than one journal concurrently constitutes unacceptable publishing behavior. Manuscripts must only be peer-reviewed by one journal at a time.
  • We do not accept submissions of previously published works.
  • No more than 25 percent of unoriginal text can be used by the author; these other places must be acknowledged and cited.
  • The remaining 75 percent of the article must be unique and original to your current submission.


  • Articles must follow conventions of the English language or Bahasa Indonesia regarding proper grammar, punctuation, and typical writing practices.
  • All submitted articles must read like a formal academic articles.
    • Word choice should not reflect a conversational or relaxed dialogue, be overly dependent on bulleted lists, or rely heavily on direct quotes.
    • A formal academic article should articulate ideas in a writing style that is precise, logical, and professional.
  • All factual statements must be supported by cited sources or research evidence.
  • Authors must ensure the accuracy of citations, quotations, diagrams, tables, and maps.
    • All in-text citations must be cited in the reference list, and all sources in the reference list must be cited within the article.
    • Sources accessed online must include a DOI or URL.
  • Article submissions must consist of unique and original material, meaning that articles must engage cited material through critical thought.
    • Cited material cannot simply be copied.
    • Quotes must credit the original author and must be referenced correctly.
    • All quoted materials (indirect citation) must be indicated using "quotation marks."
    • This material includes material written by a contributing author. The referenced material must be appropriately cited, and quoted material must be indicated using "quotation marks" and cited correctly.

Reference and Citation

  • All sources must be cited in the reference list and the main text.
  • It is recommended to cite one of the articles in Jobmark: Journal of Branding and Marketing Communication. 
  • Sources accessed online must include a DOI or URL.
  • At least 5 of the sources must be one of these publication types:
    • An edited book.
    • A peer-reviewed publication (book, journal, or other).
    • An academic journal.
    • A university press publication (book, journal, or other).
    • Sources by contributing authors do not count toward this minimum.
    • Citing multiple works by the same author(s) only qualifies as meeting one of the required five.
  • In-text citations should only include a page number when citing a direct quote.
    • If you are not citing a direct quote, please do not include a page number.
  • When using a direct citation, the exact words must be attributed to the source.
    • Please use "double quotation" marks to indicate a direct citation.
    • Direct citations should contain a page number with the citation.
    • Example: Keller said, "direct quotes contain a page number" (Keller, 2016, p. 34) or in Bahasa Indonesia (Keller, 2016, hal. 34).
  • The reference list should only list citations that appear in-text and vice versa.
    • If a source is not cited in-text, it should not appear in the reference list.


  • Please format your submissions according to the journal article template. The template is recommended for Initial Submissions and required for all Final Submissions.
  • Please follow the citation guidelines of the 7th edition of the APA Manual of Style, and this is a requirement for all Final Submissions.
  • Please insert all images as jpg files. Please keep the image resolution min. 300 DPI.
  • In the case of symbols, please only insert symbols using standard fonts (e.g., WingDings, Arial Unicode MS).
  • Please avoid using advanced MS Word features* such as automatic reference tools, drawing objects, automatic table of contents and table of indexes, bookmarks, background or font colors, highlighting, strike-through, embossing, or any other complex MS Word feature.

* MS Word footnotes/endnotes tools is one exception to this rule, but still in a minimal use