Vol. 1 No. 1 (2019): JOBMARK Vol 1 No 1 (July-December 2019)

Articles

• Branding Representation, Communication, and Simulation

  Bambang Sukma Wijaya

  1-8
• Jakarta’s City Branding through Microsites An International Communities Perspective

  Rainy Syafitri Indahsari

  21-30
• From Celebrity Fandom to Consuming Korean Product Brands The Extending Lifestyle of 'Wannable' Fans in Jakarta

  Raden Roro Nisrina Salma Hanifah, Dessy Kania

  31-38

  • PDF English
• Brand Talkedness How likely is your brand to be talked about by the public?

  Bambang Sukma Wijaya

  52-63
• Brand Guardian in a ‘Fragile’ Society

  Dyah Hasto Palupi, Dwi Wulandari, Nurur Bintari, Wawan Setiawan

  64-68

  • PDF English