Vol 3 No 1 (2021): JOBMARK Vol 3 No 1 (July-December 2021)

Articles

• Dark Side of the Moon The Corruption of Communication in Influencer Marketing

  Shela Nawanti Putri

  1-11

• Employer Brand Image Dimensionality

  Agung Mardiyanto

  38-51

• Branded Content Analysis (BCA) Four Models and Approaches

  Bambang Sukma Wijaya

  73-84

• How Nostalgic are You? An Experientially-meaningful Communication of #NutrisariBernostalgia Campaign

  Bayu Rustam Ardamas, Mega Yuliana, Ganuardi Pradipta, Nabila Syarifa, Puji Astuti, Ratu Balqis Wiraditi

  85-94

• Ramadan, Pandemic, and Consumer-Audience Behaviors

  Wawan Setiawan

  95-97