Vol. 5 No. 1 (2023): JOBMARK Vol 5 No 1 (July-December 2023)

Articles

• Tokopedia and Komunikasi Berasa The Case of ‘Filosofi Pete’ Campaign

  Dhea Andita Sari Saroso, Ni Ajeng Riandia Paramitha, Denny Suwarso Putra, Frisky Freny Matahari, Ata Fudholi, Ferdy Senjatiana, Farid Hadinugroho

  1-17

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• Health Branding, Digital Transformation, and the Content Commodification A Brand Discourse Analysis of Halodoc

  Hendra Agustian, Mochamad Kresna Noer

  18-31

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• From Celebrity Fandom to Consuming Korean Product Brands The Extending Lifestyle of 'Wannable' Fans in Jakarta

  Raden Roro Nisrina Salma Hanifah, Dessy Kania

  32-39

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• Classic Literature and Millennial Consumers Branding Challenges for Balai Pustaka

  Sutianingsih

  40-47

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• Why does Hospital Social Media Marketing Public Relations Fail? A Close Observation of Brand X in Socializing its MRI Service Benefits

  Reghina Elgusia

  48-56

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