Vol. 7 No. 1 (2025): JOBMARK Vol 7 No 1 (July-December 2025)

Articles

• Start from Zero Creative Brand Publicity in Pertamina's Ramadan and Eid al-Fitr Television Campaign

  Septiani Devi, Dinda Dwi Lestari, Houce Mariano

  1-10

• Digital Empowerment of Women Entrepreneurs for Competitive Advantage and Poverty Reduction

  Muchammad Firman Mauludin; Pesta Asni W Napitupuluh, Eny Yuniyati

  11-20

• Updating Values Strategy of Kahf as Indonesian Muslim Men's Grooming Brand A Branderpreneurship Framing Analysis

  Giyono Giyono, Bambang S. Wijaya

  21-30

• Digital Marketing Communication and Tourism Sales at Ibarbo Park Yogyakarta

  Eka Miftahul Jannah, Dyaloka Puspita Ningrum

  31-41

• JKN Mobile Application as a Governmental Branding for BPJS Kesehatan Indonesia Evidences from User Experiences

  Merlyn Indria Sari, Maya Puspitasari , Muhammad Aufarel Oktariansyah, Mutiara Ayu Shabrina, Shabira Arsa Ghalda, Oan Dania Pasaribu

  42-53

• See What's Real Creative Brand Publicity of Netflix When Launching 'Straw Hats Unite: All Aboard the Going Merry'

  Dhea Rizky Amelia, Roby Zul Fanani, Ersal Bioldy

  54-64