Pengelolaan Usaha Mikro Berbasis Kelompok Perempuan Desa Ngemplak II Yogyakarta

  • Monica Weni Pratiwi Universitas Bakrie
  • Dominica Arni Widyastuti Universitas Bakrie
  • Jurica Lucyanda Universitas Bakrie
Keywords: Brand, Cost Accounting, Financial Statement

Abstract

The phenomenon of ever-increasing needs, such as the need for goods and services in household life, requires that people seek alternative income by producing processed food. However, to increase the processed food business, it does not only focus on the product aspect, but must also pay attention to marketing management and financial aspects so that this becomes the concern of the women's group of Ngemplak II village Umbulmartani Ngemplak Sleman Yogyakarta. The purpose of this Community Service is to provide training to women's groups to increase their understanding and ability to produce and develop processed food and use accounting to support the progress of their business. This activity provides an understanding of how to calculate product costs and prices (cost accounting), and accounting (financial aspect). In addition, the women's group was given training from marketing management aspect that how to make brands and register their product brands to the Directorate General of Intellectual Property Rights. Based on the results of the implementation of Community Service activities related to providing management training and financial empowerment programs for women in productive food management, there is enthusiasm from women's groups in Ngemplak II village Umbulmartani Ngemplak Sleman Yogyakarta. This Community Service Activity have been an impact on increasing knowledge in the field of small business management, especially in the field of trademarks and determining the price and break-even point. In addition, it also has an impact on knowledge about small business financial management, especially in the field of simple financial statement and profit and loss calculations, and also pricing.

Downloads

Download data is not yet available.

Author Biographies

Monica Weni Pratiwi, Universitas Bakrie

Program Studi Akuntansi

Dominica Arni Widyastuti, Universitas Bakrie

Program Studi Manajemen

Jurica Lucyanda, Universitas Bakrie

Program Studi Akuntansi

References

Aaker, David A. (1991). Managing Brand Equity: Capitalizing on the Value of Brand Name. New York: The Free Press.

Direktorat Jenderal Kekayaan Intelektual. (2019). Kementerian Hukum & HAM R.I.

Haviland, W.A. (2003). Anthropology. Wadsworth: Belmont, CA.

Horngren, C.T., Datar, S.M., & Rajan, M. (2015). Cost Accounting: A Managerial Emphasis. 15th Edition. New York: Pearson Prentice Hall.

Kartajaya, H. (2010). Brand Operation. Jakarta: Erlangga.

Kotler, P. (2000). Marketing Management. The Milenium Edition. Upper Saddle River: Prentice Hall International. Inc

Kotler, P., & Amstrong, G. (2008). Dasar-Dasar Pemasaran Jilid 1 & 2. Jakarta: PT. Prenhallindo.

Kotler, P., Keller, K. L. (2009). Manajemen Pemasaran. Jilid 1. Jakarta: PT. Erlangga.

Pemerintah Kabupaten Sleman. (2020). Sistematika Renstra Daerah Kabupaten Sleman Yogyakarta. Badan Kepegawaian Daerah Kabupaten Sleman. Diakses dari http://slemankab.go.id/

Peta Lengkap Indonesia. (2015). Peta Desa Wisata Kabupaten Sleman [Gambar]. Diakses dari http://petalengkap.blogspot.com/2015/06/peta-desa-wisata-kabupaten-sleman.html

Peter, P.J dan Olson, J.C. (1996). Consumer Behaviour and Marketing Strategy, Fourth Edition. (Damos Sihombing, Terjemahan). Jakarta: Erlangga.

Rangkuti, F. (2009). Strategi Promosi yang Efektif. Jakarta: Penerbit Gramedia.

Sullivan, A. (2003). Economics: Principles in Action. Upper Saddle River, New Jersey: Pearson Prentice Hall.

Surachman. (2008). Dasar-dasar Manajemen Merek. Malang: Bayumedia Publishing.

Tai, J. & Chew, W. (2012). Brand Management: 13 Stragegi untuk Mengembangkan Merek Anda. Jakarta: Indeks.

Tjiptono, F. (2011). Manajemen dan Strategi Merek. Yogyakarta: CV Andi.

Weygandt, J. J., Kimmel, P. D., & Kieso, D. E. (2011). Financial Accounting, IFRS Edition. John Wiley & Sons, Inc.

Wibowo, S. K. F. (2017). Penerapan Akuntansi Dalam Rumah Tangga (Studi Fenomenologi Pada Ibu Rumah Tangga di Desa Keboan Anom Kabupaten Sidoarjo) [Skripsi]. STIE Perbanas Surabaya, Surabaya.

Published
2021-06-30
How to Cite
Weni Pratiwi, M., Arni Widyastuti, D., & Lucyanda, J. (2021). Pengelolaan Usaha Mikro Berbasis Kelompok Perempuan Desa Ngemplak II Yogyakarta. Indonesian Journal for Social Responsibility, 3(01), 1-19. https://doi.org/10.36782/ijsr.v3i1.48
Section
Articles

Most read articles by the same author(s)