Vol. 7 No. 2 (2026): JOBMARK Vol 7 No 2 (January-June 2026)

Articles

• Governmental Branding and Food Security The Role of TNI-AD in Promoting Community Self-Sufficiency

  Muammar Septian Yuntha Makmur, Lira Retno Sari ZA, Nabila Fitrianti, Natashya Khairunisa, Syaugi Khairan Burhan, Prima Mulyasari Agustini

  65-76

• Kopiko Goes Hallyu Creative Brand Publicity and Branded Pop Analysis of Product Placement in the Korean Drama Vincenzo

  Deni Yusdiaana, Muhammad Firrizqi Alchoiri, Haifa Firyal Iswanto

  77-88

• Beyond the Chat An Appsnographic Investigation of UX, BX, and CX in MSME Brands Using ChatGPT

  Ersal Bioldy

  89-100

• The Implementation of BrandCoVD™ in Local Online Transportation Brands A Branderpreneurship Framing Analysis of Zendo

  Jauhari Manfaat, Graceshiela Kezia Edelweis Ticoalu, Ditha Julia Mochtar, Fakhrureza Fariardhany, Ananto Pratikno, Meri Indah Sari

  101-110

• Blooper and Popular Creative Brand Publicity Strategy of Head & Shoulders

  Savira Nurindra Putri , Nabila Syarifa, Farid Hadinugroho

  111-121

• Branderpreneurship Framing Analysis of Koperasi Desa Merah Putih

  Muhammad Dicky Arfani, Bambang Sukma Wijaya

  122-135