Vol. 6 No. 2 (2025): JOBMARK Vol 6 No 2 (January-June 2025)

Articles

• AKIELS Model Analysis of the Local Perfume Brand HMNS in Building Loyalty Through Digital Communication

  Amadea Giovanni Calista, Irene Oinike Simanjuntak, Meliani Nurul Safitri

  64-80

  • PDF (Id)

• The Narrative Strategy of MS Glow for Men in Campaigning the (Un- to) Glowing Men on YouTube

  Atiek Puji Lestari, Bambang S. Wijaya

  81-96

  • PDF (Id)

• Brandmorphosis Analysis of Teh Botol Sosro

  Asri Annisa Nasution , Eli Sulihtyaningrum , Rahma Dita Dewayani

  97-114

  • PDF (Id)

• Creative Brand Publicity of Ramayana 'Mom in Rice Cooker'

  Frisky Freny Matahari, Amir Machmud, Muhammad Umar Al Faruqi

  115-129

  • PDF (Id)

• The Gojek Way An Instrumental Branded Content Analysis of #PastiAdaJalan Campaign

  Amienah Atthahirah, Gerry Maulana , M Irsyad Jamin , Rexy Fajrin Ismail, Sekar Anugrah Resky , Wiyanie Putri

  130-137

  • PDF (Id)