Mengintip Transformasi Event Management di Tengah Pandemi (Studi Kasus pada Webinar Sharing for Caring in Covid-19 oleh Young on Top)
Keywords:
Virtual event management, Event Management, Webinar
Abstract
Sebagai organisasi komunitas pemuda yang terbiasa menyelenggarakan seminar, talkshow, dan workshop, Young On Top mencari cara baru untuk melanjutkan kiprahnya di tengah pandemi Covid-19 melalui webinar 'Sharing for Caring in Covid-19'. Implementasi acara virtual yang dibahas dalam tulisan ini melibatkan proses pembuatan acara online melalui lima fase Goldblatt: penelitian, desain, perencanaan, koordinasi, dan evaluasi. Hasilnya menunjukkan bahwa pengelolaan acara yang dilakukan oleh Young on Top mengikuti tahapan proses pengelolaan acara, dan dalam pelaksanaannya panitia mengumpulkan gagasan, serta pemikiran.
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References
Goldblatt, Joe. 2014. Special Events: Creating and Sustaining a New World for Celebration. Hoboken: Wiley.
Hede, A. M., Kellett, P. Building online brand communities: Exploring the benefits, challenges and risks in the Australian event sector. 2013. Journal of Vacation Marketing Vol 18: 239.
Hoyle, L. H. 2013. Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions. New York: John Wiley & Sons, Inc.
Kotler, K. & Keller, K. L. 2015. Marketing Management fifteenth edition. England: Pearson Education, Inc.
Kotler, P., & Armstrong, G. 2018. Principles of Marketing Global Edition 17th Edition. London: Pearson Education.
Hede, A. M., Kellett, P. Building online brand communities: Exploring the benefits, challenges and risks in the Australian event sector. 2013. Journal of Vacation Marketing Vol 18: 239.
Hoyle, L. H. 2013. Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions. New York: John Wiley & Sons, Inc.
Kotler, K. & Keller, K. L. 2015. Marketing Management fifteenth edition. England: Pearson Education, Inc.
Kotler, P., & Armstrong, G. 2018. Principles of Marketing Global Edition 17th Edition. London: Pearson Education.
Published
2023-12-29
How to Cite
Putri, R. A., & Citra, A. N. (2023). Mengintip Transformasi Event Management di Tengah Pandemi (Studi Kasus pada Webinar Sharing for Caring in Covid-19 oleh Young on Top). ARUNIKA: Bunga Rampai Ilmu Komunikasi, 1(01), 65 - 70. https://doi.org/10.36782/arunika.v1i01.385
Section
Articles
