Policy on the Use of Generative AI or AI-Assisted Technologies

Policy on the Use of Generative AI or AI-Assisted Technologies

JOBMARK: Journal of Branding and Marketing Communication (Jobmark) recognizes the potential value of AI in academic writing and acknowledges that the technology is advancing quickly. We, therefore, offer the following as a guide:

Generative AI and AI-assisted technologies can be used when preparing a manuscript for Jobmark. Where authors use AI technologies in the writing process, these technologies should be used only to improve the written expression and readability of the work and not to replace essential authoring tasks such as the framing of arguments. Any use of AI must be displayed in an “AI Acknowledgement” section of the work, explaining how it has been used as a functional tool to assist in the process of drafting. One of the following statements must be included:

• The authors declare that generative AI and AI-assisted technologies were not used in any way to prepare, write, or complete this manuscript. The authors confirm that they are the sole authors of this article and take full responsibility for the content therein, as outlined in COPE recommendations.

or

• The authors acknowledge the use of [insert AI system(s) and link] to [specific use of generative and/or assisted AI]. The prompts used include [list of prompts]. The output from these prompts was used to [explain use]. While the authors acknowledge the usage of AI, they maintain that they are the sole authors of this article and take full responsibility for the content therein, as outlined in COPE recommendations.

 

The use of AI does not preclude papers going through our publication workflow, as long as the correct acknowledgment is included. However, the Editorial Team reserves the right to withdraw an article at any point if the use of AI is considered inappropriate or if full disclosure has not been supplied.

A word of caution: We strongly recommend that you exercise caution if using AI tools for references/citations, as this can result in errors or fabricated details. It is the author's responsibility to cross-check references/citations against the original source material prior to submission. Manuscripts found to have unverifiable references at any stage in the publication process will be withdrawn from consideration.

Please note that content generated by AI tools does not meet the requirement of “authorship,” and you cannot list AI and AI-assisted technologies as an author or co-author. Also, as Generative AI does not reliably present facts or report its sources, it cannot be cited as a reference in a scholarly work.

Our guidelines align with the Committee on Publication Ethics (COPE) position statement: "Authors are fully responsible for the content of their manuscript, even those parts produced by an AI tool, and are thus liable for any breach of publication ethics."

 

AI and Peer Review Policy

Peer reviewers should be aware of Jobmark’s AI policy, as noted above. Using the same principles, reviewers may use AI to assist them with their writing, but they may not use AI to generate the review itself.