From Celebrity Fandom to Consuming Korean Product Brands
The Extending Lifestyle of 'Wannable' Fans in Jakarta
Abstract
The current phenomenon sees that South Korea's popular culture is growing, so it has so many fans scattered around the world, including in Indonesia. Many K-Pop fans in Indonesia will show a variety of behaviors shown by K-Pop fans so that they can be assessed the stages in which fans they are to their K-Pop artists. Wannable itself is a fandom name of the South Korean group called Wanna One and Wanna One itself has been disbanded due to his expired contract period. The study aims to find out how celebrity worship behaviors and parasocial interactions on the lifestyle of K-Pop fans. The approach used in this study is qualitative with phenomenological methods and uses an interview technique in-depth with one person triangulator and four people informants. The results of this study show that the four informants who are Wannable are in the intermediate stage and level in the conduct of an intense-personal idol in celebrity worship and identification attraction in parasocial interactions. This is because they are still rationally minded and able to position themselves as a fan. It can be known that Indonesian fans are not too fanatic about idols.
Downloads
References
Ang, C. S., & Chan, N. N. (2016). Adolescents’ Views on Celebrity Worship: A Qualitative Study. Current Psychology 37(1), 139–148. https//doi.org/10.1007/s12144-016-9497-0.
Brooks, S. K. (2021). FANatics: Systematic Literature Review of Factors Associated with Celebrity Worship, and Suggested Directions for Future Research. Current Psychology 40(2), 864–886. https://doi.org/10.1007/s12144-018-9978-4.
Buvár, Á., Szilágyi, S. F., Balogh, E., & Zsila, Á. (2022). COVID-19 messages in sponsored social media posts: The positive impact of influencer-brand fit and prior parasocial interaction. PloS one, 17(10), e0276143. https://doi.org/10.1371/journal.pone.0276143
Chung, S., & Cho, H. (2017). Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement. Psychology and Marketing 34(4), 481–95. https://doi.org/10.1002/mar.21001.
Fibrianto, A. S., Asrori, M. I., Mahardiansyah, D., Anggraini, L. M., Lailani, A. T. U., Azizah, S. N., & ATrianjaya, A. (2020). Analysis of Globalization Phenomena: Forms of K-Pop Cultural Fanaticism Among Students (Case Study of Sociology Student at Universitas Negeri Malang). Proceedings of the International Conference on Social Studies and Environmental Issues (ICOSSEI2019), 318–323. https://doi.org/10.2991/assehr.k.200214.058
Green, T., Griffith, J., Aruguete, M. S., Edman, J., & McCutcheon, L. E. (2014). Materialism and the Tendency to Worship Celebrities. North American Journal of Psychology 16(1):33–42.
Irvani, S. P., Mahmudi, I., & Triningtyas, D. A. (2022). Pengaruh celebrity worship dan konformitas teman sebaya terhadap compulsive buying mahasiswa penggemar k-pop. Prosiding SNBK (Seminar Nasional Bimbingan Dan Konseling), 6(1), 36–45.
Jamil, S. hanifah N. . (2024). Pengaruh Pemilihan Brand Ambassador (Idol K-POP) Terhadap Kenaikan Penjualan Produk . Karimah Tauhid, 3(1), 506–510. https://doi.org/10.30997/karimahtauhid.v3i1.9233
Jung, J., & Hwang, C. S. (2016). Associations between Attitudes toward Cosmetic Surgery, Celebrity Worship, and Body Image among South Korean and US Female College Students. Fashion and Textiles 3(1). https://doi.org/10.1186/s40691-016-0069-6.
Kim, J., & Kim, M. (2022). Rise of Social Media Influencers as a New Marketing Channel: Focusing on the Roles of Psychological Well-Being and Perceived Social Responsibility among Consumers. International journal of environmental research and public health, 19(4), 2362. https://doi.org/10.3390/ijerph19042362
Kowalczyk, C. M., & Royne, M. B. (2013). The Moderating Role of Celebrity Worship on Attitudes toward Celebrity Brand Extensions. Journal of Marketing Theory and Practice 21(2), 211–220. https://doi.org/10.2753/MTP1069-6679210206.
Lou, C. (2021). Social Media Influencers and Followers: Theorization of a Trans-Parasocial Relation and Explication of Its Implications for Influencer Advertising. Journal of Advertising, 51(1), 4–21. https://doi.org/10.1080/00913367.2021.1880345
Maltby, J., Day, L., McCutcheon, L. E., Gillett, R., Houran, J. & Ashe, D. D. (2004), Personality and coping: A context for examining celebrity worship and mental health. British Journal of Psychology, 95, 411-428. https://doi.org/10.1348/0007126042369794
Maltby, J., Day, L., McCutcheon, L. E., Houran, J., & Ashe, D. (2006). Extreme Celebrity Worship, Fantasy Proneness and Dissociation: Developing the Measurement and Understanding of Celebrity Worship within a Clinical Personality Context. Personality and Individual Differences 40(2), 273–83. https://doi.org/10.1016/j.paid.2005.07.004.
McCutcheon, L. E., Rense Lange, R., & Houran, J. (2002). Conceptualization and Measurement of Celebrity Worship. British Journal of Psychology 93, 67–87. https://doi.org/10.1348/000712602162454.
Mineri, N. C., & Purnomo, A. R. P. (2023). Hallyu Wave Di Indonesia: Penerimaan Khalayak Terhadap Brand Ambassador Idol K-Pop di Indonesia. MassivE: Jurnal Ilmu Komunikasi, 3(1), 54. https://doi.org/10.35842/massive.v3i1.79
Nastiti, A. D. (2010). “Korean Wave” di Indonesia: Antara Budaya Pop, Internet, dan Fanatisme Pada Remaja (Studi Kasus Terhadap Situs As-sian Fans Club Di Indonesia Dalam Perspektif Komunikasi Antar Budaya). Journal of Communication. 1 (1), 1-23.
Nurani, S. H. (2022). Pengaruh Celebrity Worship terhadap Brand Attitude, Advertisement Attitude, dan Repurchase Intention Penggemar K-Pop di Indonesia. Tesis. Jakarta, Universitas Indonesia. https://lib.ui.ac.id/detail?id=20522202&lokasi=lokal
Nurani, S. H. & Sobari, N. (2022). How celebrity worship impact K-pop fans’ brand attitude, advertisement attitude, and repurchase intention towards local brands products. Proceeding The 6 th International Conference on Family Business and Entrepreneurship, 132-140. http://dx.doi.org/10.33021/icfbe.v3i1.3764
Paul, J., & Bhakar, S. (2018). Does Celebrity Image Congruence Influences Brand Attitude and Purchase Intention? Journal of Promotion Management 24(2), 153–77. https://doi.org/10.1080/10496491.2017.1360826.
Pertiwi, S. A. (2013). Konformitas dan Fanatisme pada Remaja Korean Wave: Psikoborneo: Jurnal Ilmiah Psikologi, 1(2), 84-90. http://dx.doi.org/10.30872/psikoborneo.v1i2.3286
Singh, R. P., & Banerjee. N. (2019). Exploring the Influence of Celebrity Worship on Brand Attitude, Advertisement Attitude, and Purchase Intention. Journal of Promotion Management 25(2), 225–51. https://doi.org/10.1080/10496491.2018.1443311.
Sudaryanto Sudaryanto, Jerry Courvisanos, Ivana Rosediana Dewi, RusdiyantoRusdiyanto and Jiva Rendis Yuaris (2022). Determinants of purchase intention during COVID-19: A case study of skincare products in East Java. Innovative Marketing, 18(1), 181-194. https://doi.org/10.21511/im.18(1).2022.15
Sutopo, H. B. (2002). Pengantar Penelitian Kualitatif. Surakarta: Universitas Sebelas Maret Press
WowKeren. (2017, July 8). Rela Hujan-hujanan, Ratusan Fans Ini Serbu Innisfree Demi Poster Wanna One. https://www.wowkeren.com/berita/tampil/00168980.html
Yan, Q., & Yang, F. (2021). From parasocial to parakin: Co-creating idols on social media. New Media & Society, 23(9), 2593-2615. https://doi.org/10.1177/1461444820933313
Yugiputri, V. V., & Halim, M. S. (2022). A Descriptive Study of Personality on Female Young Adult Fans with Celebrity Worship Towards K-Pop Boy-band. Proceedings of the 3rd Tarumanagara International Conference on theApplications of Social Sciences and Humanities (TICASH 2021), 655(Ticash2021), 1628–1632. https://doi.org/10.2991/assehr.k.220404.263
Copyright (c) 2023 Jobmark: Journal of Branding and Marketing Communication
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
