Jakarta’s City Branding through Microsites

An International Communities Perspective

Abstract

The data from Central Bureau of Statistics (BPS, 2015) shows that the number of international tourists visiting Indonesia stood at more than nine million visitors in 2014, with 7.2 percent of average year-on-year growth. However, President Joko Widodo wants to significantly increased this numbers and attracts more international visitors, setting a much higher target of at least 20 million international visitors by 2019. This a significant increase in short time will need strong cooperations and supports from local goverments and all of stakeholders from tourism sector.