Jobmark: Journal of Branding and Marketing Communication

Informasi

Jobmark, Sinta-4

2026-04-11

We are pleased to announce that Jobmark: Journal of Branding and Marketing Communication has received Sinta-4 accreditation from the Indonesian Ministry of Research, Technology, and Higher Education, covering Volume 5, No. 1 (2023) to Volume 9, No. 2 (2027). Thank you to the authors, reviewers, editors, and technical staff for supporting us. The official announcement regarding the latest Sinta accreditation from the Ministry can be accessed here: https://arjuna.kemdiktisaintek.go.id/#/pengumuman/710 Baca lebih lanjut tentang Jobmark, Sinta-4

Terbitan Terkini

Vol 7 No 1 (2025): JOBMARK Vol 7 No 1 (July-December 2025)

Diterbitkan: 2026-04-10

Articles

Value Updating Strategies of Kahf, the First Indonesian Muslim Men’s Grooming Brand A Branderpreneurship Framing Analysis

Giyono Giyono

1-10
Digital Empowerment of Women Entrepreneurs for Competitive Advantage and Poverty Reduction

Muchammad Firman Mauludin; Pesta Asni W Napitupuluh, Eny Yuniyati

11-20
Start from Zero Creative Brand Publicity of Pertamina

Septiani Devi, Dinda Dwi Lestari, Houce Mariano

21-30
Digital Marketing Communication and Tourism Sales at Ibarbo Park Yogyakarta

Eka Jannah, Dyaloka Puspita Ningrum

31-41
JKN Mobile Application as a Governmental Branding for BPJS Kesehatan Indonesia Evidences from User Experiences

Merlyn Indria Sari, Maya Puspitasari , Muhammad Aufarel Oktariansyah, Mutiara Ayu Shabrina, Shabira Arsa Ghalda, Oan Dania Pasaribu

42-53
Blooper and Popular Creative Brand Publicity Strategy of Head & Shoulders

Savira Nurindra Putri , Nabila Syarifa, Farid Hadinugroho

54-64

Lihat semua terbitan

Jobmark: Journal of Branding and Marketing Communication, published by the Graduate School of Communication, Universitas Bakrie, is an interdisciplinary journal that focuses on branding, all aspects of marketing communications, brand management, brand communications, brand cultural studies, brand visual communications, critical branding, and all aspects of consumer behavior and culture related to the brand. Published biannually, Jobmark follows a rigorous double-blind review process, in which reviewers and authors do not know each other, to ensure the objectivity of the assessment. Jobmark Journal has four typical rubrics:

ORIGINAL ARTICLE (academic/scientific research paper or constructive conceptual paper)
BOOK REVIEW (review and criticism of the latest books)
BRAND REVIEW (a review and criticism of the latest communication program of brands or a case analysis of a brand strategy)
INSIGHTS (practical research/survey, actual/unique branding/marketing phenomenon overviews and reviews, reflective experiences/issues, or exclusive interviews with creators of the brand and marketing communication works)