Vol. 1 No. 2 (2020): JOBMARK Vol 1 No 2 (January-June 2020)

Articles

• How an Automotive Brand Corrupts Insights from the 2015's Volkswagen Dieselgate

  Roby Zul Fanani, Forestya Sartika, Ersal Bioldy, Olga Novianda, Andi Lasuardy, Yulinda S. Permatasari, Hasan Ali Murtadha

  61-71

• Doing Consumer Ethnography From Scanning to Learning

  Bambang Sukma Wijaya

  72-84

• Internal Communication and Brand Community Lessons from a Digital Start-Up Company

  Ananda Fortunisa, Riska Dwinda Elsyah

  85-97

• Integrated Brand Communication (IBC) Maximizing the Voice, Minimizing the Noise

  Bambang Sukma Wijaya

  112-125