Vol. 2 No. 1 (2020): JOBMARK Vol 2 No 1 (July - December 2020)

Articles

• How the Digital Endorsement Campaign Affects Student’s Attitude towards a Cinema Theater Brand The Case of #JajanAsyikXXI on Instagram

  Qisti Qasthari, Wahyuni Pudjiastuti

  9-23

  • PDF English
• Consuming Korea Global Branding and Soft Diplomacy from the Lens of K-Drama Cyber Travelers

  Btari Anya Safira, Muhammad Badaruddin

  24-38

  • PDF English
• Brand Discourse Analysis (BDA) Conceptual and Methodological Propositions

  Bambang Sukma Wijaya

  39-50
• Gastronomic Branding New ‘Menu’ for Tourism, Diplomacy, and Destination Branding

  Niken Febrina Emungtyas

  51-53

  • PDF English
• Communication with Compassion in the #KlikBiarSelamat Campaign

  Khaira Fitmi , Saefihim, Ratu Assyifa Khairunnisa Noor Rizky Hikmawan, Fahmi Arifan

  54-57