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  3. Vol. 2 No. 1 (2020): JOBMARK July - December 2020

Vol. 2 No. 1 (2020): JOBMARK July - December 2020

DOI: https://doi.org/10.36782/jobmark.v2i1
Published: 2020-07-03

Articles

  • Customer Engagement of the Coffee Shop during Covid-19 Pandemic Study on Anomali Coffee’s Instagram
    Marliani Devita, Dessy Kania
    1-8
  • How the Digital Endorsement Campaign Affects Student’s Attitude towards a Cinema Theater Brand The Case of #JajanAsyikXXI on Instagram
    Qisti Qasthari, Wahyuni Pudjiastuti
    9-23
    • PDF English
  • Consuming Korea Global Branding and Soft Diplomacy from the Lens of K-Drama Cyber Travelers
    Btari Anya Safira, Muhammad Badaruddin
    24-38
    • PDF English
  • Brand Discourse Analysis (BDA) Conceptual and Methodological Propositions
    Bambang Sukma Wijaya
    39-50
  • Gastronomic Branding New ‘Menu’ for Tourism, Diplomacy, and Destination Branding
    Niken Febrina Emungtyas
    51-53
    • PDF English
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