Vol. 4 No. 2 (2023): JOBMARK Vol 4 No 2 (January-June 2023)

Articles

• The Beauty of a Local Brand that Becomes Queen in Its Own Country A Brandmorphosis Analysis of Wardah

  Retno Wulandari, Asep Rahmat Ghofur, Walid Adriansyah

  93-107

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• Hierarchy of Branding of Abandoned Animal Protection Organizations The Case of Animal Defender Indonesia

  Livo Februsa, Mulyadi

  108-118

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• AIDMA Model Analysis on Brand Activation and Engagement Program The Case of Mad For Makeup BT21 Edition

  Saipul Bahri

  119-131

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• Branderpreneurship Framing Analysis of LALULA in Developing Business and Brand Values

  Roby Zul Fanani, Ersal Bioldy, Andy Lasuardy, Forestya Sartika

  132-146

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