Vol 4 No 2 (2023): JOBMARK Vol 4 No 2 (January-June 2023)

Articles

• AIDMA Model Analysis on Brand Activation and Engagement Program The Case of Mad For Makeup BT21 Edition

  Saipul Bahri

  119-131

  • PDF en (English)

• Creative Brand Publicity in Outdoor Advertising An Analysis of Gojek Billboard Using CBP Theory

  Vega Ismaryani Putri, Indri Anggraini, Natasya Sarah Mountina

  140-158

• Brand Groundwork™ Analysis of the SatuSehat™ Digital Application

  Dwi Anggia, Riska Yuliarosa, Verry Agusta

  159-173