Vol 6 No 1 (2024): JOBMARK Vol 6 No 1 (July-December 2024)

Articles

• Creative Cities and Brand Activation Strategies in Enhancing Reputation and Attracting Tourists

  Prayudi, Kartika Ayu Ardhanariswari, Ninik Probosari

  1-12

  • PDF en (English)

• Consuming Korea Global Branding and Soft Diplomacy from the Lens of K-Drama Cyber Travelers

  Btari Anya Safira, Muhammad Badaruddin

  13-27

  • PDF en (English)

• Hindu Spiritual Tourism Branding The AKIELS Analysis of the Self-Healing Program through the Melukat Ritual at Tirta Empul Temple, Bali

  Sarah Khaerunnisha Fathiarani, Eli Jamilah Mihardja

  28-36

  • PDF id (English)

• How the Digital Endorsement Campaign Affects Student’s Attitude towards a Cinema Theater Brand The Case of #JajanAsyikXXI on Instagram

  Wahyuni Pudjiastuti, Qisti Qasthari

  37-51

  • PDF en (English)

• Impression Laundering of Le Minerale A Directional Branded Content Analysis

  Deddy Setiawan, Firdia Pradita Ramadhanti, Irine Shafana Jasmine, Mala Ismawati, Miftahul Ocha Awalia, Moehammad Hary Wibisono, Marina Sinar Lestari

  52-63

  • PDF id (English)