Vol. 6 No. 1 (2024): JOBMARK Vol 6 No 1 (July-December 2024)

Articles

• Creative Cities and Brand Activation Strategies in Enhancing Reputation and Attracting Tourists

  Prayudi, Kartika Ayu Ardhanariswari, Ninik Probosari

  1-12

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• Consuming Korea Global Branding and Soft Diplomacy from the Lens of K-Drama Cyber Travelers

  Btari Anya Safira, Muhammad Badaruddin

  13-27

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• Hindu Spiritual Tourism Branding The AKIELS Analysis of the Self-Healing Program through the Melukat Ritual at Tirta Empul Temple, Bali

  Sarah Khaerunnisha Fathiarani, Eli Jamilah Mihardja

  28-36

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• How the Digital Endorsement Campaign Affects Student’s Attitude towards a Cinema Theater Brand The Case of #JajanAsyikXXI on Instagram

  Wahyuni Pudjiastuti, Qisti Qasthari

  37-51

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• Impression Laundering of Le Minerale A Directional Branded Content Analysis

  Deddy Setiawan, Firdia Pradita Ramadhanti, Irine Shafana Jasmine, Mala Ismawati, Miftahul Ocha Awalia, Moehammad Hary Wibisono, Marina Sinar Lestari

  52-63

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