Vol. 6 No. 2 (2025): JOBMARK Vol 6 No 2 (January-June 2025)

Articles

• AKIELS Model Analysis of the Local Perfume Brand HMNS in Building Loyalty Through Digital Communication

  Amadea Giovanni Calista, Irene Oinike Simanjuntak, Meliani Nurul Safitri

  79-95

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• The Narrative Strategy of MS Glow for Men in Campaigning the (Un- to) Glowing Men on YouTube

  Atiek Puji Lestari, Hendra Agustian, Annisa Laila Alvi Syahri, Andyka Pratiwi4, Elsa EMaghfira

  96-111

  • PDF (Id)

• Branderpreneurship Framing Analysis of LALULA in Developing Business and Brand Values

  Roby Zul Fanani, Ersal Bioldy, Andy Lasuardy, Forestya Sartika

  112-126

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• Brandmorphosis Analysis of Teh Botol Sosro

  Asri Annisa Nasution , Eli Sulihtyaningrum , Rahma Dita Dewayani

  127-144

  • PDF (Id)

• Creative Brand Publicity of Ramayana 'Mom in Rice Cooker'

  Frisky Freny Matahari, Amir Machmud, Muhammad Umar Al Faruqi

  145-159

  • PDF (Id)

• The Gojek Way An Instrumental Branded Content Analysis of #PastiAdaJalan Campaign

  Amienah Atthahirah, Gerry Maulana , M Irsyad Jamin , Rexy Fajrin Ismail, Sekar Anugrah Resky , Wiyanie Putri

  160-167

  • PDF (Id)