Vol. 4 No. 1 (2022): JOBMARK Vol 4 No 1 (July-December 2022)

Articles

• Creative Brand Publicity (CBP) The Power of Mood, Moment, and Movement

  Bambang Sukma Wijaya

  1-15

• Handling Brand Crisis through Digital Public Relations The Case of Esteh Indonesia

  Verry Agusta

  16-26

• Product and Service Innovation in MSMEs for Competitive Advantage against Low Cost Imports

  Muchammad Firman Mauludin; Pesta Asni W Napitupulu, Eny Yuniyati

  27-37

• The Beauty of a Local Brand that Becomes Queen in Its Own Country A Brandmorphosis Analysis of Wardah

  Retno Wulandari, Asep Rahmat Ghofur, Walid Adriansyah

  38-52

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• Hierarchy of Branding of Abandoned Animal Protection Organizations The Case of Animal Defender Indonesia

  Livo Februsa, Mulyadi

  53-63

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• Selective Brand Talkedness in Capital Market Consulting SMEs The Case of Cakrawala Meta Askarah (CMA)

  Ocan Ocan

  64-70