Vol 4 No 1 (2022): JOBMARK Vol 4 No 1 (July-December 2022)

Articles

• Visual Storytelling Communication, Brand Visibility, and Audience Engagement How the Creative Digital Content Works

  Ersal Bioldy

  1-15

• Handling Brand Crisis through Digital Public Relations The Case of Esteh Indonesia

  Verry Agusta

  16-26

• Product and Service Innovation in MSMEs for Competitive Advantage against Low Cost Imports

  Muchammad Firman Mauludin; Pesta Asni W Napitupulu, Eny Yuniyati

  27-37

• The Beauty of a Local Brand that Becomes Queen in Its Own Country A Brandmorphosis Analysis of Wardah

  Retno Wulandari, Asep Rahmat Ghofur, Walid Adriansyah

  38-52

  • PDF id (English)

• Hierarchy of Branding of Abandoned Animal Protection Organizations The Case of Animal Defender Indonesia

  Livo Februsa, Mulyadi

  53-63

  • PDF id (English)

• Selective Brand Talkedness in Capital Market Consulting SMEs The Case of Cakrawala Meta Askarah (CMA)

  Ocan Ocan

  64-70