Vol 4 No 1 (2022): JOBMARK Vol 4 No 1 (July-December 2022)

Articles

• Creative Brand Publicity in Outdoor Advertising An Analysis of Gojek Billboard Using CBP Theory

  Vega Ismaryani Putri, Indri Anggraini, Natasya Sarah Mountina

  1-17

• Five Dimensions of Food Branding

  Bambang Sukma Wijaya

  18-35

• Handling Brand Crisis through Digital Public Relations The Case of Esteh Indonesia

  Verry Agusta

  36-46