Vol 7 No 1 (2025): JOBMARK Vol 7 No 1 (July-December 2025)

Articles

• Value Updating Strategies of Kahf, the First Indonesian Muslim Men’s Grooming Brand A Branderpreneurship Framing Analysis

  Giyono Giyono

  1-10

• Digital Empowerment of Women Entrepreneurs for Competitive Advantage and Poverty Reduction

  Muchammad Firman Mauludin; Pesta Asni W Napitupuluh, Eny Yuniyati

  11-20

• Start from Zero Creative Brand Publicity of Pertamina

  Septiani Devi, Dinda Dwi Lestari, Houce Mariano

  21-30

• Digital Marketing Communication and Tourism Sales at Ibarbo Park Yogyakarta

  Eka Jannah, Dyaloka Puspita Ningrum

  31-41

• JKN Mobile Application as a Governmental Branding for BPJS Kesehatan Indonesia Evidences from User Experiences

  Merlyn Indria Sari, Maya Puspitasari , Muhammad Aufarel Oktariansyah, Mutiara Ayu Shabrina, Shabira Arsa Ghalda, Oan Dania Pasaribu

  42-53

• Blooper and Popular Creative Brand Publicity Strategy of Head & Shoulders

  Savira Nurindra Putri , Nabila Syarifa, Farid Hadinugroho

  54-64