Vol 5 No 2 (2024): JOBMARK Vol 5 No 2 (January-June 2024)

Articles

• The Conditional Branded Content Analysis of Zara Campaign ‘The Jacket’

  Walid Adriansyah, Fitara A. Tito, Irma Kurniawati, Musbar Afriadi, Nadila Suci Nuria, Retno Wulandari, Septia Wahyu Elda

  57-69

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• Is Gen-Z Aware of the SatuSehat Platform as an Extension of the PeduliLindungi Application? Branding Effects Model Approach

  Verry Agusta, Dwi Anggia, Riska Yuliarosa

  70-82

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• Brand Experience Analysis of Teh Botol Sosro Consumers Towards the Box Packaging Variant

  Rahma Dita Dewayani, Eli Sulihtyaningrum, Asri Annisa Nasution

  83-93

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• Consumers’ Perceptual Experiences of the Prices and their Relevance to Brand Image and Brand Loyalty

  Siti Fathia Khairunnisa

  94-111

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• Branded Content Analysis of Kahf Web Series 'Demi Masa'

  Ersal Bioldy, Hasan Ali Murtadha , Yulinda S. Permatasari

  112-119

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