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Vol 6 No 1 (2024): JOBMARK Vol 6 No 1 (July-December 2024)
Diterbitkan: 2024-07-03

Articles

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Jobmark: Journal of Branding and Marketing Communication, published by the Graduate School of Communication, Universitas Bakrie, is an interdisciplinary journal that focuses on branding, all aspects of marketing communications, brand management, brand communications, brand cultural studies, brand visual communications, critical branding, and all aspects of consumer behavior and culture related to the brand. Published biannually, Jobmark follows a rigorous double-blind review process, in which reviewers and authors do not know each other, to ensure the objectivity of the assessment. Jobmark Journal has four typical rubrics:

  • ORIGINAL ARTICLE (academic/scientific research paper or constructive conceptual paper)
  • BOOK REVIEW (review and criticism of the latest books)
  • BRAND REVIEW (a review and criticism of the latest communication program of brands or a case analysis of a brand strategy)
  • INSIGHTS (practical research/survey, actual/unique branding/marketing phenomenon overviews and reviews, reflective experiences/issues, or exclusive interviews with creators of the brand and marketing communication works)