Brand, Consumers, and a Piece of Love

Indonesian Most Engaging Brands 2022

Penulis

  • Achmad Edhy Aruman LSPR (London School of Public Relations)
  • Lis Hendriani MIX Marketing & Communication
  • Dyah Hasto Palupi MIX Marketing & Communication
  • Dwi Wulandari MIX Marketing & Communication

DOI:

https://doi.org/10.36782/jobmark.v3i2.153

Kata Kunci:

Brand Engagement, Consumer Engagement, Brand Love, Brand Awareness, Branding

Abstrak

This article reports and discusses the judging results of The Most Engaging Brands Award 2022 organized by Mix Marketing & Communication. In today's digital era, brand managers are no longer just thinking about brand awareness and image, but also the most important thing is brand engagement. Consumer engagement with the brand occurs because of love; if love is not present, then positive engagement will create love. This premise is evident from several entries in The Most Engaging Brands Award 2022.

Unduhan

Data unduhan belum tersedia.

Biografi Penulis

Achmad Edhy Aruman, LSPR (London School of Public Relations)

Lecturer of LSPR and editor of MIX Marketing & Communication

Lis Hendriani, MIX Marketing & Communication

Editor MIX Marketing & Communication

Dyah Hasto Palupi, MIX Marketing & Communication

Editor MIX Marketing & Communication

Dwi Wulandari, MIX Marketing & Communication

Editor MIX Marketing & Communication

Referensi

Krevolin, R. (2016). The Hook: How to Share Your Brand’s Unique Story to Engage Customers, Boost Sales, and Achieve Heartfelt Success. The Career Press Inc.

Wijaya, B. S. (2019). Branding: Representation, Communication, and Simulation. Jobmark: Journal of Branding and Marketing Communication, 1(1), 1-8. https://doi.org/10.36782/jobmark.v1i1.149

Wijaya, B. S. (2013). How ‘Deep’ is Your Brand? The Hierarchical Effects Model of Emotional Branding. Journal Communication Spectrum, 3(2), 158-169. https://doi.org/10.36782/jcs.v3i2.1974

Diterbitkan

2022-05-10

Cara Mengutip

Aruman, A. E., Hendriani, L. ., Palupi, D. H., & Wulandari, D. (2022). Brand, Consumers, and a Piece of Love: Indonesian Most Engaging Brands 2022. Jobmark: Journal of Branding and Marketing Communication, 3(2), 185–199. https://doi.org/10.36782/jobmark.v3i2.153

Terbitan

Vol 3 No 2 (2022): JOBMARK Vol 3 No 2 (January-June 2022)

Bagian

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