Brand, Consumers, and a Piece of Love

Indonesian Most Engaging Brands 2022

  • Achmad Edhy Aruman LSPR (London School of Public Relations)
  • Lis Hendriani MIX Marketing & Communication
  • Dyah Hasto Palupi MIX Marketing & Communication
  • Dwi Wulandari MIX Marketing & Communication
DOI: https://doi.org/10.36782/jobmark.v3i2.153

Abstrak

This article reports and discusses the judging results of The Most Engaging Brands Award 2022 organized by Mix Marketing & Communication. In today's digital era, brand managers are no longer just thinking about brand awareness and image, but also the most important thing is brand engagement. Consumer engagement with the brand occurs because of love; if love is not present, then positive engagement will create love. This premise is evident from several entries in The Most Engaging Brands Award 2022.

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Lecturer of LSPR and editor of MIX Marketing & Communication

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Editor MIX Marketing & Communication

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Editor MIX Marketing & Communication

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Editor MIX Marketing & Communication

Referensi

Krevolin, R. (2016). The Hook: How to Share Your Brand’s Unique Story to Engage Customers, Boost Sales, and Achieve Heartfelt Success. The Career Press Inc.

Wijaya, B. S. (2019). Branding: Representation, Communication, and Simulation. Jobmark: Journal of Branding and Marketing Communication, 1(1), 1-8. https://doi.org/10.36782/jobmark.v1i1.149

Wijaya, B. S. (2013). How ‘Deep’ is Your Brand? The Hierarchical Effects Model of Emotional Branding. Journal Communication Spectrum, 3(2), 158-169. https://doi.org/10.36782/jcs.v3i2.1974

Diterbitkan
2022-05-10
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Aruman, A. E., Hendriani, L., Palupi, D. H., & Wulandari, D. (2022). Brand, Consumers, and a Piece of Love: Indonesian Most Engaging Brands 2022. Jobmark: Journal of Branding and Marketing Communication, 3(2), 185-199. https://doi.org/10.36782/jobmark.v3i2.153
Terbitan
Vol 3 No 2 (2022): JOBMARK Vol 3 No 2 (January-June 2022)
Bagian
Articles

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