Brand Guardian in a ‘Fragile’ Society

Dyah Hasto Palupi; Dwi  Wulandari; Nurur Bintari; Wawan Setiawan

doi:10.36782/jobmark.v1i1.66

Brand Guardian in a ‘Fragile’ Society

Dyah Hasto Palupi MIX Marketing & Communication
Dwi Wulandari MIX Marketing & Communication
Nurur Bintari MIX Marketing & Communication (SWA Group)
Wawan Setiawan MIX Marketing & Communication

DOI: https://doi.org/10.36782/jobmark.v1i1.66

Keywords: Brand guardian, branding, brand management, brand communication, disruptive era

Abstract

Although the duties and responsibilities of brand guardianship are on a collective scale, their success depends on the hard work of each brand guardian according to their roles and capacities. In the era of disruption, the challenges are even more significant and more diverse.

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Author Biographies

Dyah Hasto Palupi, MIX Marketing & Communication

senior editor at MIX Marketing & Communication (SWA Group)

Dwi Wulandari, MIX Marketing & Communication

editor at MIX Marketing & Communication (SWA Group)

Nurur Bintari, MIX Marketing & Communication (SWA Group)

reporter at MIX Marketing & Communication (SWA Group)

Wawan Setiawan, MIX Marketing & Communication

reporter at MIX Marketing & Communication (SWA Group)

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Published

2019-07-03

How to Cite

Palupi, D. H., Wulandari, D., Bintari, N., & Setiawan, W. (2019). Brand Guardian in a ‘Fragile’ Society. Jobmark: Journal of Branding and Marketing Communication, 1(1), 64-68. https://doi.org/10.36782/jobmark.v1i1.66