Brand Guardian in a ‘Fragile’ Society
DOI:
https://doi.org/10.36782/jobmark.v1i1.66Keywords:
Brand guardian, branding, brand management, brand communication, disruptive eraAbstract
Although the duties and responsibilities of brand guardianship are on a collective scale, their success depends on the hard work of each brand guardian according to their roles and capacities. In the era of disruption, the challenges are even more significant and more diverse.
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Published
2019-07-03
How to Cite
Palupi, D. H., Wulandari, D. ., Bintari, N., & Setiawan, W. (2019). Brand Guardian in a ‘Fragile’ Society. Jobmark: Journal of Branding and Marketing Communication, 1(1), 64–68. https://doi.org/10.36782/jobmark.v1i1.66
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