Brand Guardian in a ‘Fragile’ Society

  • Dyah Hasto Palupi MIX Marketing & Communication
  • Dwi Wulandari MIX Marketing & Communication
  • Nurur Bintari MIX Marketing & Communication (SWA Group)
  • Wawan Setiawan MIX Marketing & Communication
DOI: https://doi.org/10.36782/jobmark.v1i1.66

Abstrak

Although the duties and responsibilities of brand guardianship are on a collective scale, their success depends on the hard work of each brand guardian according to their roles and capacities. In the era of disruption, the challenges are even more significant and more diverse.

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senior editor at MIX Marketing & Communication (SWA Group)

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editor at MIX Marketing & Communication (SWA Group)

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reporter at MIX Marketing & Communication (SWA Group)

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reporter at MIX Marketing & Communication (SWA Group)

Diterbitkan
2019-07-03
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Palupi, D. H., Wulandari, D., Bintari, N., & Setiawan, W. (2019). Brand Guardian in a ‘Fragile’ Society. Jobmark: Journal of Branding and Marketing Communication, 1(1), 64-68. https://doi.org/10.36782/jobmark.v1i1.66
Terbitan
Vol 1 No 1 (2019): JOBMARK Vol 1 No 1 (July-December 2019)
Bagian
Articles

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