Brand Guardian in a ‘Fragile’ Society
DOI:
https://doi.org/10.36782/jobmark.v1i1.66Kata Kunci:
Brand guardian, branding, brand management, brand communication, disruptive eraAbstrak
Although the duties and responsibilities of brand guardianship are on a collective scale, their success depends on the hard work of each brand guardian according to their roles and capacities. In the era of disruption, the challenges are even more significant and more diverse.
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2019-07-03
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Palupi, D. H., Wulandari, D. ., Bintari, N., & Setiawan, W. (2019). Brand Guardian in a ‘Fragile’ Society. Jobmark: Journal of Branding and Marketing Communication, 1(1), 64–68. https://doi.org/10.36782/jobmark.v1i1.66
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