Brand Guardian in a ‘Fragile’ Society

  • Dyah Hasto Palupi MIX Marketing & Communication
  • Dwi Wulandari MIX Marketing & Communication
  • Nurur Bintari MIX Marketing & Communication (SWA Group)
  • Wawan Setiawan MIX Marketing & Communication
DOI: https://doi.org/10.36782/jobmark.v1i1.66
Keywords: Brand guardian, branding, brand management, brand communication, disruptive era

Abstract

Although the duties and responsibilities of brand guardianship are on a collective scale, their success depends on the hard work of each brand guardian according to their roles and capacities. In the era of disruption, the challenges are even more significant and more diverse.

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Author Biographies

Dyah Hasto Palupi, MIX Marketing & Communication

senior editor at MIX Marketing & Communication (SWA Group)

Dwi Wulandari, MIX Marketing & Communication

editor at MIX Marketing & Communication (SWA Group)

Nurur Bintari, MIX Marketing & Communication (SWA Group)

reporter at MIX Marketing & Communication (SWA Group)

Wawan Setiawan, MIX Marketing & Communication

reporter at MIX Marketing & Communication (SWA Group)

Published
2019-07-03
How to Cite
Palupi, D. H., Wulandari, D., Bintari, N., & Setiawan, W. (2019). Brand Guardian in a ‘Fragile’ Society. Jobmark: Journal of Branding and Marketing Communication, 1(1), 64-68. https://doi.org/10.36782/jobmark.v1i1.66
Issue
Vol. 1 No. 1 (2019): JOBMARK Vol 1 No 1 (July-December 2019)
Section
Articles

Copyright (c) 2019 Jobmark: Journal of Branding and Marketing Communication

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.